I am Mad as Hell and This Retailer's Behavior Disgusts Me

"I am Mad as Hell and This Retailer's Behavior Disgusts Me"

I got suckered into a store over a very deceptive TV ad that ends up hurting every retailer. I am especially annoyed because I traveled 43 miles each way to go to this phony "make-believe sale". A chain of men's stores advertised that if you buy one suit or one blazer or a leather coat or jacket, you can get 2 other items of equal or less value for free. Now I have bought things in this store several times and was always pleased with their selection, their staff (very professional), and the value of the product. So it was worth the drive.

I got to the store at about 3:30 on Sunday and just from the look of the store you could tell they had been busy. I was sure I was going to do well there right after I tried on the first suit. It fit great and I loved the fabric. I didn't focus too much on price because like I said, I had shopped there before and the price range for suits was between $200 and $450 but the $450 range was not the strong price point of the business. So I tried the suit without looking at the price. When I went to the dressing room to put the pants on, I was shocked to see the price of $995. Ya Right! This store never carried a suit for $995 in their life. Then I noticed that the price tag had been altered. There was a small piece of with tape covering the original price of $395. I couldn't believe that any store could do that.

Read more at: http://blog.sellingtoconsumers.com/2008/12/retail-marketing.html

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