"Marketing Mistakes, Marketing Lessons"

"What's Changed"
Today there are so many competitors that they quickly take your business if you make a mistake. Your chances of getting it back are slim unless someone else in turn makes a mistake. Hoping for competitors to make mistakes is like running a race with the hope that other racers will fall down. It isn't a very smart strategy.

Even worse is the large number of participants in each race. Every category is haunted by what I call the "tyranny of choice." Consumers have so many choices that one false step brings not just one, but an army of competitors to take advantage of your misstep. And what's especially tragic is that you don't get that business back. It's gone. Does General Motors come to mind?
Now let’s take a look at some of the most prevalent blunders in our hypercompetitive world and hint at the lessons they provide.

"The "Me-too" Mistake"
Many people believe that the basic issue in marketing is convincing the prospect that they have a better product or service. They say to themselves, "We might not be first but we're going to be better."

Details at:
http://www.brandingstrategyinsider.com/2008/12/marketing-mistakes-marketing-lessons.html

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